What is Direct Marketing Online?
Direct Marketing Online is an online direct marketing solution that allows small to medium sized businesses to plan, create, produce and distribute Direct Mail and Email campaigns from the comfort of their home or office.
Direct Marketing Online is a partnership with Pitney Bowes Canada. Pitney Bowes Canada fulfills Direct Marketing Online orders which include payment receipt, print, ship and deposit at Canada Post facilities for delivery to nearly 15 million residential and business addresses in Canada.
How does Direct Marketing Online work?
From the comfort and convenience of your desktop, you can tailor professionally designed marketing pieces to suit your needs. You can choose from a variety of formats such as postcards and brochures. There are several designs for each format. You can even replace the template’s picture with your own. You choose your design, and begin to populate the design with images (e.g. such as your company logo) and text (e.g. such as information about your product/service offering and your specific 'offer' for your campaign). Once you've designed your mailer, you can upload a customer list, buy a list, or geographically select where you want your mailer to go.
Once you have created a mail campaign, you simply pay by credit card. Your order will be printed and inducted at a Canada Post facility. If it's an email campaign, we'll send that for you too!
Why is Canada Post doing this?
Canada Post recognizes that for a small business, sourcing images, writing copy, designing a layout, finding a printer, understanding Canada Post mail specifications, and tracking return on investment for marketing dollars spent is a heavy undertaking. For businesses with limited time and resources, this is a significant challenge.
For more information about the Direct Marketing Online product itself, please call: 1-877-316-8896